Great Lakes Wellness

At Great Lakes Wellness, a trusted collagen brand stocked in major retailers like Target, Trader Joe's, and Kroger, I had the opportunity to oversee their social media presence. In my role as Social Media Manager, I adeptly managed both their paid and organic channels, crafting engaging content tailored to their diverse audience base. Collaborating closely with their Creative teams, I contributed to photoshoots and content creation initiatives designed to resonate with their target demographic of women aged 35 and above. Through strategic storytelling and compelling visuals, I played a key role in enhancing Great Lakes Wellness' brand visibility and engagement across various social media platforms.