At Perfect Hydration, a sister brand under the same organizational umbrella as Koe Kombucha, I lead the elevation of their social media strategy targeting fitness enthusiasts, athletes, and health-conscious consumers. Collaborating closely with professional athletes and fitness influencers, I helped to strategically position Perfect Hydration as the go-to alkaline water choice for peak performance and optimal hydration.

Through a combination of engaging organic content and meticulously crafted paid messaging, including in-house photo and video shoots, we highlighted the unique benefits of alkaline water while emphasizing the brand's commitment to sustainability through its recycling mission and eco-friendly packaging.